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Facebook Ads VS Google Ads

Google Ads vs. Facebook Ads: Which is the Best Choice for Your Business? Google Ads (formerly known as AdWords) and Facebook Ads are the two gorillas of PPC advertising. Both can be significant drivers for your business and many companies use both in congruence to maximize their reach. But if time and money is limited, […]


Exploring the Relationship Between SEO and Social Media 

If you’re a business owner taking your first tentative steps into the world of digital marketing, you’re probably already keenly aware of the sheer volume of information out there on this complex topic.    There used to be a time when things were refreshingly simple:    Digital marketing revolved around SEO, or “Search Engine Optimization”. […]