6 Search Engine Marketing Secrets Revealed
Search engine marketing is the backbone of achieving meaningful online visibility. In order to stay ahead of the competition companies must employ the services of a reputable SEO company in San Jose, San Francisco or anywhere on the globe the company is located. It is incumbent on business owners to familiarize themselves with the fundamentals of search engine marketing. We will identify and discuss 6 techniques that if applied correctly, can substantially increase your company’s online presence.
Why is Search Engine Marketing Necessary?
Search engine marketing can be defined as a form of Internet marketing that involves the promotion of websites by making them more visible in search engine results pages, mainly through paid advertising. Search engine optimization (SEO) is a branch of search engine marketing (SEM) which involves adjusting website content and architecture to obtain a higher ranking in search engine results pages to enhance pay per click listings.
A business cannot remain viable, if it does not have a strong customer base, a fact that SEO consultants around the globe including San Jose and California are fully aware. Whenever the Internet is being used as one of a company’s advertising platforms, search engine marketing plays an integral role in ensuring that your company builds a strong customer base. To be able to obtain excellent results from your search engine marketing efforts the following should be considered:
- Be dedicated to the process. SEO takes time to work effectively. Search engine algorithms changes regularly, so you may need to change the techniques used last year in order to get good results.
- Develop and implement an effective accounts structure. Logical groupings of keywords and accounts structure can result in achieving higher click-through rates, lower cost-per-click, and better overall performance. Two crucial elements to focus on are:
- Ad campaigns
- Ad groups
Ad campaigns focus on similar products or services, where as Ad groups allow for each campaign to be further subcategorized for relevance.
- Include a site map page. In order for pages to be indexed, they must be able to be crawled by spiders. Including a site map will enable spiders to find all the important pages on your site.
- Formulate SEO-friendly URLs. Keywords should be used in your URLs and file names, for example, yourdomain.com/yellow-widgets.html. This technique however, should not be excessively used, as it can be seen by customers as spam.
- Keywords should be used as anchor text when linking internally. Anchor text tells spiders exactly what the linked-to page is about.
- Unique and relevant title and Meta description should be used on every page. The page title is the most crucial on-page SEO factor. It’s unusual to rank high for a primary term without that term being part of the page title. The Meta description tag will often appear as the text snippet below your listing, so it should include the relevant keywords.
Business owners in California, capitalize on fantastic online advertising campaigns, by employing the services of a knowledgeable marketing consultant. It would be prudent to do the same and reap the benefits.